The School Enterprise Challenge is a global business planning competition run by the international charity ‘Teach A Man To Fish.' It aims to create globally aware and socially responsible young entrepreneurs.
The students of M.C. Kejriwal Vidyapeeth, known for their excellence in all fields, showed their calibre once again by participating in The School Enterprise Challenge under the aegis of British Council by manufacturing and marketing a domestic cleaning product with the brand name SAFAYA, in addition to setting up a business model and mechanism for the transition of the product from conception to execution. One of the motives of this endeavour is to promote the Swachh Bharat Mission by making society a cleaner, safer and healthier place to live in. The M.C. Kejriwal Vidyapeeth Business Enterprise Team consists of 35 students. The product is manufactured by the students at the school campus, and the secondary work of bottling, packaging, and labelling is also carried out at the campus by the students. Students conducted a survey through market research, based on which a relevant Mission and Vision statement was designed, and the decision to develop, make and market a domestic cleaning product called ‘SAFAYA’ taken.
The product had a soft launch during the morning assembly in the school’s atrium on 1stOctober, 2015, presided by the Principal of the school, Mr. Neelkanth GuptaThe official launch of the product took place on 7th October, 2015, at a function in the school auditorium at which Sri R. N. Mahapatra, Chief Public Relations Officer, Eastern Railway, was the Chief Guest. Based on our experience of The School Enterprise Challenge 2015, we can safely conclude that achievement is not measured by age, but by aptitude.